Schema Data: What is it and why do you need it?
Schema data is a universal code created in conjunction with Google, Bing and Yahoo that tells search engine algorithms with specificity who, what, why and when. Basically Schema tags tell a search engine algorithm your business name, business address, business phone number, if you’re a local business, what type of business, product or service that you offer and much much more.
Todays intelligent voice devices along with rich snippets you see online in search results are all powered via Schema.